Article Summary
• The U.S. Department of Agriculture has revamped the “Product of the USA” label for meat, poultry, and egg products, in an effort to bolster consumer awareness and U.S. markets.
• U.S. cattle herds hit a 75-year low in 2026, raising beef prices and increasing pressure on smaller, domestic cattle ranchers, who must compete with giant conglomerates.
• Advocates say the campaign could help smaller producers, but the labeling is voluntary, so some are pushing for mandatory labeling requirements for beef.
