Trill Burgers took the Rodeo by storm during its first appearance there in 2022. It sold over 12,000 burgers during the event, according to the restaurant, including an impressive 1,234 burgers on March 19, which is co-founder Bun B’s birthday. Its stand in Rodeo Plaza (booth RP130) will be located near the Championship Wine Garden.
The Houston hip-hop legend will also return to the Rodeo stage on Black Heritage Day (March 3) for a Southern Takeover that will feature artists from throughout the South. His H-Town Takeover was a highlight of 2022’s Rodeo lineup.
“As excited as I am to be performing again at the Houston Livestock Show and Rodeo on March 3, I’m equally excited to be serving our Trill Burgers on Restaurant Row again for the entire Rodeo,” Bun B said in a statement. “There’s no better way to present our amazing burger to as many Houstonians in one setting. See you there!”
Trill Burgers’ success at the rodeo, as well as long lines for its sold out pop-ups, convinced its owners to open a brick and mortar location. The restaurant claimed the former James Coney Island space at 3607 S Shepherd Dr. for a permanent outpost that’s expected to open this spring.
Founded in 2021 by Houston’s rap icon/unofficial mayor Bun B, California restaurateur Andy Nguyen, and publicist Nick Scurfield, Trill Burgers serves classic smash burgers that consist of two patties, cheese, onions, pickles, and Trill sauce on a Martin’s potato bun. It earned the title of “Ultimate Burger Spot” from Good Morning America last year.