Eater’s holiday gift guides come to life at a two-day holiday pop up market with staff-curated gifts and a hidden cocktail lounge
The holidays are in full swing, and this year, we’re celebrating the season with Eater Under Wraps, a two-day holiday shopping event and hidden cocktail lounge with plenty of sweet surprises. This year’s festivities are presented by Baileys, Brach’s, Capital One Dining, Destination DC, and World Central Kitchen, and guests can expect a marquee lineup of Eater staff-curated treats, festive cocktails, and, of course, plenty of hand-picked products for checking off your holiday gift list from brands such as Fishwife, Maison Balzac, Dusen Dusen, and more.
The two-day event takes place in Williamsburg on Friday, December 13, and Saturday, December 14, and will feature a market packed with holiday gifts, home essentials, cooking and bar cart goodies, as well as exclusive apparel from Katie Kimmel. Throughout the two days, guests can expect treat samplings from Eater favorites like PopUp Bagels, hot chocolate from the Color of Chocolate, and Fan-Fan Doughnuts, as well as cookbook signings from creator-authors Justine Doiron (aka Justine_Snacks) and Paola Velez. Need motivation to get there early? The first 250 folks to purchase a market item will also take home a mini Eater cutting board for all your holiday charcuterie needs (of which there are many), and guests can expect all sorts of fun giveaways and surprises throughout the event.
The market is just the start, however. Hidden inside the space is a secret, cozy cocktail lounge where guests can book a reservation to enjoy dessert flights made in collaboration with some of New York’s best bakeries like Lady Wong, Salswee, and Hani’s, as well as loads of seasonal sips and more surprises for a very sweet, very Eater, very exclusive holiday moment.
Read on for the full event schedule, and check back for programming updates as they happen.
Eater Under Wraps holiday market
When: Friday, December 13, and Saturday, December 14
Where: 97 N. 10th Street, Brooklyn, NY
Friday, December 13:
12 to 8:30 p.m. Eater Under Wraps holiday market
12 to 2 p.m. PopUp Bagels sampling
2:30 to 4 p.m. Cookbook signing with Justine Doiron of Justine Cooks
4:30 to 6:30 p.m. Fan-Fan Doughnuts sampling
4 to 8:30 p.m. The Cocktail Lounge at Eater Under Wraps (reservation only, see below for info)
9 p.m. The Night Cap presented by Capital One Dining (Exclusive to Capital One rewards card holders. Get tickets.)
Saturday, December 14:
10 a.m. A Taste of DC presented by Destination DC, with drinks and bites by chef Enrique Limardo (get tickets)
12:00 to 8:30 p.m. Eater Under Wraps holiday market
12 to 2 p.m. The Color of Chocolate hot chocolate sampling
1 to 3 p.m. Gingerbread decorating with Natasha Pickowicz, presented by Brach’s (get tickets)
2:30-4 p.m. Cookbook signing with Paola Velez of Bodega Bakes
4:30-6:30 p.m. Onigiri sampling with World Central Kitchen Chef Corps Member Maiko Kyogoku
4-8:30 p.m. The Cocktail Lounge at Eater Under Wraps (reservation only, see below for info)
Cocktail Lounge reservation details:
Go behind closed doors for New York’s best-kept holiday secret. The Cocktail Lounge at Eater Under Wraps is a one-of-a-kind seasonal experience, with specialty drinks, Eater editors’ favorite treats, and more surprises. Make your reservation now to receive a complimentary Baileys Brevé, dessert flight, and specialty cocktail.
Friday and Saturday
December 13 to 14
4:00 to 8:30 pm
97 N. 10th Street, Brooklyn, NY
$35 per person
If you’re a Capital One rewards cardholder, book your reservation through Capital One Dining for exclusive deals and special perks just for cardholders.
This event is restricted to ages 21+. Please bring a valid photo ID with you. Due to limited capacity, each reservation is limited to a maximum of 45 minutes and gratuity is included.
