On day 12 of the Eater Advent Calendar, we’re snacking on this bubbe-themed brand’s hardy, well-seasoned matzo chips
For most of my life, I only knew matzo as one thing: a dry, somewhat flavorless cracker that always came in the same orange-and-white cardboard box. We ate it during holidays, but never really enjoyed it, and certainly it never occurred to me to eat matzo on purpose beyond the 10 days or so a year when it was mandated. But is it any surprise that matzo became yassified? The latest company to tackle the unleavened market is Matzo Project, a cute, bubbe-themed brand that makes matzo good enough for even goyim to snack on: Matzo Project. It makes the usual “flats” and also meal for ball making, but may I suggest unwrapping a bag of matzo chips? Small, wafer-like crackers that come speckled with everything seasoning, cinnamon sugar, or just salt. They’re tasty and flavorful, but their key characteristic might be their hardiness, which makes them ideal for any thick dip.
No peeking! But check out what the Eater Advent Calendar has already revealed. And check back each day for a new clutch condiment, gadget, or nibble that, yes, makes an amazing gift — but these surprises are just for you.
