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FRESH

Wednesday, April 9, 2025
AgricultureBusinessFood + Hospitality

New Food and Beverage Product Launches, May 22 – 26

This week’s roundup features a sweet summer kombucha flavor, a boba milk tea jelly bean collection, and a greens blend with a boost of taste and nutrition. 

Lenny & Larry’s: Strawberry Shortcake Cookie (New Size)

Protein cookie maker Lenny & Larry’s is launching a 4-ounce version of The Complete Cookie Strawberry Shortcake.

The vegan cookie’s strawberry shortcake flavor features non-GMO ingredients, including strawberry bits and white chips, and contains 16 grams of plant-based protein and 10 grams of fiber. The brand’s Complete Cookies are made without dairy, soy, eggs, high fructose corn syrup, or artificial sweeteners. 

The new size will be available at Giant Eagle, HyVee, and Fresh Thyme nationwide for the suggested price of $2.30 each. The 2-ounce size is available now on the brand’s website for $9.99 per 6-count pack. 

Jelly Belly: Boba Milk Tea Products

Photo: Jelly Belly

Jelly Belly announced its new collection inspired by boba milk tea, featuring five new jelly bean flavors — Mango Milk Tea, Taro Milk Tea, Matcha Milk Tea, Strawberry Milk Tea and Thai Milk Tea. 

Available later this summer, the Boba Milk Tea line includes all five flavors packaged in a 1-ounce bag, a 3.5-ounce Grab & Go bag, or a 4.25-ounce gift box.

Health-Ade: Guava Dragon Fruit

Photo: Health-Ade

Health-Ade is bringing back its most popular seasonal kombucha flavor — Guava Dragon Fruit.

The flavor debuted as a seasonal rotating kombucha flavor last summer and features organic, non-GMO juice from guava and dragon fruit. It’s available nationwide while supplies last.

Pairwise: Conscious Greens

Photo: Pairwise

Food startup Pairwise announced the first product under its Conscious Foods brand — Conscious Greens, the first food introduced in the U.S. that was developed with CRISPR technology to improve taste and nutrition.

Launching through a partnership with Performance Food Group (PFG), Conscious Greens Purple Power Baby Greens Blend is a mix of colorful superfood leafy greens that claims to offer double the nutrition of romaine.

The greens blend is now available in select restaurants and outlets in the PFG operator network, and Conscious Greens will ship to U.S. grocery stores later this year.

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