In-N-Out Burger, a well-known American fast food chain, has been serving up more than just burgers and fries since 1987. The company has been subtly sharing messages of faith by printing Bible verses on its packaging. This unique tradition has raised curiosity and admiration among customers.
A Tradition Rooted in Faith
The practice of incorporating Bible verses into the packaging began with Rich Snyder, the son of In-N-Out’s founders. He was an evangelical Christian and wanted to use his family’s business as a platform to share his faith. After his untimely death in a plane crash in 1993, the tradition was carried on by his family. Today, Lynsi Snyder, the current CEO and granddaughter of the founders, continues this practice as part of her own commitment to her faith12.
A Message with Every Meal
Customers might notice these verses printed on various items – from the bottom of soda cups to burger wrappers. For instance, a milkshake cup has Proverbs 3:5 written on it, “Trust in the Lord with all thine heart; and lean not unto thine own understanding.”3. Meanwhile, the famed burger wrapper carries Revelation 3:20, “Behold, I stand at the door, and knock: if any man hear my voice, and open the door, I will come in to him, and will sup with him, and he with me.”4.
The Impact of the Message
The inclusion of these verses serves as a subtle reminder of faith for those who recognize them, and a point of intrigue for those who don’t. It’s a unique aspect of the brand that differentiates it within the highly competitive fast-food industry. More importantly, it reflects the values of the family that has run the business since its inception.
In-N-Out Burger’s tradition of including Bible verses on its packaging is a testament to the company’s commitment to its founding family’s faith. It’s a practice that serves as a quiet statement of belief, presented with every meal they serve.
