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FRESH

Sunday, April 13, 2025
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Get down to basics to attract drivers

This fireside chat recap is from FreightWaves’ Enterprise Fleet Summit on Wednesday.

FIRESIDE CHAT TOPIC: Attracting and retaining top talent: Understanding what drivers seek in a company 

DETAILS: In a competitive market for drivers, using basic communication capabilities to make solo operators feel that they are being supported is critical, says Sadie Church, vice president of driver relations at Artur Express.

KEY QUOTES FROM SADIE CHURCH:

“The top three factors are pay, home time, how many miles are they going to get, which factors into pay, and equipment.”

“A lot of carriers are beginning to adopt inward-facing cameras. A lot of drivers … feel like it’s an invasion of their personal space.”

“Communication, communication, communication is the most important.”

“We really work to humanize one another, to get to know one another on a people-to-people basis.”

The post Get down to basics to attract drivers appeared first on FreightWaves.

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