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FRESH

Sunday, January 12, 2025
BusinessFood + Hospitality

The Best Way to Level-Up Presents? Food-Themed Gift Wrap

Because a Dutch oven is even better when it’s wrapped in butter

This year, I implore you not to let wrapping paper feel like an afterthought. Let it pull its weight in your gift-giving process, whether you’re blessing your partner with the golden Moccamaster or gifting them a new, non-boring apron. In true Eater fashion, I am here to serve you a smorgasbord of gift wrapping paper that goes beyond Santas and snowflakes, opting instead for food-themed wrapping paper options such as espresso martini patterns, the perfect roll for the mushroom hunter in your life, and a wrapping paper bundle that will transform a stack of presents into a veritable burger.

The best gift wrapping paper — or wrapping job, let’s say — can make even the simplest of presents reach Martha Stewart-levels of gifting thoughtfulness. Not that you need to start shelling out on gold leaf or expensive gift wrap trappings. Cool, unique wrapping paper doesn’t have to be expensive to prove to your giftee that you not only like them enough to give them a present, but that you love them enough not to skimp on decorum.

I was very much on a budget holiday grind last year, so I rolled up a pair of beeswax candles in some Italian marbled wrapping paper with a velvet bow for one of my best friends, and the end result felt considerate and chic. In Ari Seth Cohen’s Advanced Love portrait book, there is a particularly touching blurb from an older couple about how important they think it is to still dress up for one another. Presentation can be, within itself, an act of love and giving. And while there is nothing wrong with “jovial snowman” as a gift wrap paper theme, “jovial Jell-O” is so much cooler.

Grab your Scotch tape, and let’s start wrapping.

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