The AHDB’s “We Eat Balanced” advertising campaign will include the term “British” for the first time, when it relaunches on 8 September. EU state aid rules had previously restricted using country of origin terms such as “British” as part of marketing campaigns. However, since the UK published The Subsidy Control Act post-Brexit, this is now […]
The post ‘British’ focus for AHDB We Eat Balanced campaign relaunch appeared first on Farmers Weekly
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